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Why Digital Marketing is Important for small businesses in 2021?

Generally, Digital marketing means, marketing through digital media like email, social media, Search Engines, mobile etc. by using these media companies can endorse their products or services to their targeted customer. 

So, why digital marketing is important for small businesses especially in 2021?

According to as of January 2021, there were 4.66 billion active internet users worldwide – 59.5 per cent of the global population. Of this total, 92.6 per cent (4.32 billion) accessed the internet via mobile devices. Through digital marketing, small businesses can reach this large pool of internet users and find their targeted group of customers. Below I give you 8 reasons why digital marketing is important for small businesses:

1.Pandemic proof Business:

The most important reason, why you will start digital marketing in the 2021 pandemic is it make your small business pandemic proof. From 2020 world had been seeing series of lockdowns, curfew for the Covid 19 pandemic, people are restricted to go outside. In these scenarios, small business suffers the most. During this pandemic, more than 15,000 small businesses closed. But on the other hand internet businesses like Amazon, Flipkart, Byjus, Big Basket, Zomato, Uber eats, Nykaa etc. seen significant growth in their businesses. But through digital marketing, they can also go online, sell online by their website or by online marketplaces like Amazon, Flipkart, Snapdeal, eBay etc. Digital Marketing has the power to not only make a small business truly pandemic proof but also give growth and opportunity to scale up from local to national and from National to International business.

2.No boundaries of location:

Small businesses always rely on the traditional way of advertising, but through that, they can only reach local people, they could not go beyond that. By digital marketing, they can go nationally or internationally. They can serve local, national and international clients through their products and services. There will be no boundaries of location. 

3. Spy on your competitors:

Through digital marketing, they can do competitive research by using various tools like Moz, Ahref, SEMRush, Ubersuggest etc. By using those they can explore competition, discover growth points and build unbeatable growth strategies. Through digital marketing, they can discover exactly where competitors get their traffic and who are their targeted customers. They can discover what are the top products of their competitor. How they market that product.

4. Beat the business giant:

In this ever-changing market, it is hard to tell what works and what doesn’t. For big corporate, it is hard to go always with there customer need, want and satisfaction, because the time to time customer test and preference may change and it hard for them to always keep upgrading their entire production line and go with the change. That’s why many big corporates failed in the 2000’s internet boom because they were unable to keep up with changing customer demand and preference. Example: LG a South Korean Multinational electronic company lose substantial market share in 2015 as customer preference changed from going with Tier 1 brand, they preferred to go with the brand that can give maximum value for their money, at that point Xiaomi, Onepleus etc. emerged and eventually they conquer the market by understanding customer preference, need and want through digital marketing. They just give what their customer ask for, and by giving that they just not only beat LG but also throw it out of the market. In 2021 LG announced to close its mobile business.

5. Target to Your Customer only:

As I said earlier that there is 4.66 Billion internet user around the globe. But the thing is not all of them your customer. It is essential to know who is your targeted customer. Because for small businesses it is hard to satisfy all by launching various products. They have to decide who will be their targeted customer and create products for them only. For that, it is essential to do market research through social media. Before creating the final product, they can create an MVP i.e Minimum Viable Product. A minimum viable product (MVP) is a concept from the best selling book “Lean Startup”. This book discusses how to develop a new product for the market. By this strategy, small businesses can minimise the chance of failure by creating a product that is beneficial for their customers.

6. Connect with your customer:

Digital marketing is not only about marketing and advertising products and services to targeted customers, but also connect with them. By using Social media small businesses can get feedback about their products and services. What customers like about that and whatnot. So by that, they can change and upgrade their product and services efficiently.

7. Monitor and Optimize campaign:

The importance of digital marketing is that you can track and monitor your campaign. When you invest your time and money into your campaign you want to know that whether it’s working or not. If it’s not working you can close the campaign immediately. And launch a new campaign base on the analytics of the previous campaign.

8. Available 24*7:

By digital marketing, small businesses can sell their product or services 24*7. There will be no opening or closing time. A customer can buy the product in the morning, evening or at midnight. You can sell products from anywhere. No need to go shop every day. 


So, now you understood twhy digital marketing is important in 2021 for small businesses. So where will you go to create your online presence by digital marketing? You can contact us as we are a Digital Marketing Agency. We can help you to create your online presence and go next to your competition by providing services like website building, SEO, Social Media Marketing, Email Marketing and also apps for the play store. To know more about marketing you can read our blog You can contact us:

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